Writing (helping you share your story)

In most cases, sharing your story will depend on words. Choosing the right words and using them skillfully is what makes a story irresistible, beautiful, effective, or profitable. The posts in this category include examples of stories well told, reasons for sharing your own story, or discussions of different story-sharing formats. (Need help sharing your story? Subscribe to LifeLines today!)

What makes a good
church website?

by Melanie Jongsma, Wordsmith May 2, 2012 Faith (sharing our part in God's story)

For some people, deciding to attend a church is like deciding to buy a new car. It’s a high-pressure situation they’d rather avoid, even if they believe the final outcome will be beneficial. That’s why they start online. Online you can get all kinds of information anonymously, without entering into a commitment. If you’re looking [...]

Keep reading →

pʍoɹɔ ǝɥʇ ɯoɹɟ ʇno puɐʇs

by Melanie Jongsma, Wordsmith April 25, 2012 Writing (helping you share your story)
Thumbnail image for pʍoɹɔ ǝɥʇ ɯoɹɟ ʇno puɐʇs

A lot of marketers will tell you that you have to stand out from the crowd, grab people’s attention, get noticed, make an impression. I suppose that’s true. In a sense. But isn’t it kind of ironic when everyone is trying so hard to be different—just like everyone else? And isn’t it kind of ironic [...]

Keep reading →

Type Rider—what a great story!

by Melanie Jongsma, Wordsmith April 18, 2012 Writing (helping you share your story)

Every once in a while, I’ll see a commercial on TV, or hear an ad on the radio, and I’ll be prompted to say out loud, “Now that’s clever.” (My most recent example is Red Lobster’s “Sea Food Differently.”) So when I learned about Poet Maya Stein‘s quest to haul a typewriter across America—by bike, [...]

Keep reading →

Using Facebook’s Timeline to share your story

by Melanie Jongsma, Wordsmith March 14, 2012 Writing (helping you share your story)

Writers and artists, Facebook’s new Timeline layout can give your business story a place to shine. First reaction I’ll admit, I have not been very active on my LifeLines Facebook page. Until recently. When Facebook made the new Timeline layout available to business pages as well as personal profiles, I was at first annoyed. I [...]

Keep reading →

English spelling doesn’t make sense

by Melanie Jongsma, Wordsmith March 7, 2012 Writing (helping you share your story)

If you’re not sure whether “i” comes before “e,” or why fraught doesn’t rhyme with draught, there’s a good reason: English spelling doesn’t make sense. Well, actually, it does, but English is a conglomeration of other languages, so different words follow different sets of rules. In German, for example, the second vowel in a two-vowel [...]

Keep reading →

← Previous Entries