What writers (and others) can learn from Apple and Steve Jobs

As the delighted owner of an iMac, an iPhone, an iPod, and two MacBookPros, I have been a Mac enthusiast and evangelist for many years. It is not an overstatement to say that I love my Macs. (Whether this is healthy or not is another subject.) I believe that Apple products actually empower creativity in a way that nothing else ever has.

So I’m not sure what to make of the news of Steve Jobs’ resignation as CEO of Apple. I have heard it said that Steve Jobs is (or, was) the only irreplaceable CEO in America. That’s easy to believe, but I hope it’s not the case. (Tim Cook, I’m rooting for you!)

Apple and writing

The Steve Jobs news reminded me of a post I read a few months ago by Stanford Smith, whose blog is called Pushing Social. Stanford posts a lot of good stuff, including The Apple Guide to Copywriting Magic, which I encourage you to read. You don’t have to be a writer or a marketer to appreciate the lessons Smith has gleaned from all things Apple. The 5 points he makes apply to Christians who want to share their faith, speakers who want to win a crowd, teachers who want to make a lesson stick, and anyone who wants to tell a good story.

Stories from Steve Jobs

In 2005, Steve Jobs gave the commencement address at Stanford University. In his 15-minute speech he shared three personal stories as a way to illustrate three life lessons he wanted the grads to know:

  1. Follow your heart—even when it leads you off the well-worn path.
  2. Love what you do—it’s the only way to do great work.
  3. Every day could be your last—live it to the fullest.

Apple stories from you

I’m not sure how many LifeLines readers are Mac users, but no matter which platform you’re native to, I’d love to hear your comments about story-writing, story-sharing, and story-inspiring tools you use—software or hardware, mobile or desktop.

If you are an Apple enthusiast, can you verbalize why? If you are stuck looking through Windows, what keeps you there?

And is it true that Mac people are more likely to evangelize than PC people are? I have never had anyone try to convince me to use Windows because their own personal experience had been so exciting, or effective, or fun. But Mac users always seem excited about new apps, new uses, new discoveries. Am I right?

And feel free to use images to share your stories. For example, you could post a link to an iMovie you created. Or post a link to your favorite “I’m a Mac. I’m a PC.” commercial. (Don’t you just love those?)

By the way, I am not an Apple affiliate. I get no commission for any Apple sales that may be generated as a result of this post. I just love my Macs, and I think Apple empowers my writing. But I will keep an open mind, and if you share something PC-related that can do the same thing, I will honestly give it a try. I promise.

 

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{ 5 comments… add one }

  • David Brown September 1, 2011, 7:26 am

    This is a post about Apple as an investment without Steve Jobs.Jarad Levy,a Co-Editor of Smart Investing Daily wrote:”As long as Steve continues to serve on the board(of directors) his influence will be present.When that ends,I believe Apple will lose part of its soul.That said,it will most likely take two years after that event for the effects to be realized.”
    The writer came up with two years because of projects ,now at various stages of development,that Steve is a part of.I hope this gives you some peace about Apple.
    I`m a PC,until it dies and you talk me into a Mac.

    Reply
    • Melanie Jongsma, Wordsmith September 1, 2011, 6:48 pm

      I can picture you walking around on rooftops with an iPad in hand, using flashy new apps to take measurements and calculate estimates…. You’re going to love it, Dave!

      Reply
  • David Brown September 1, 2011, 7:20 pm

    You`re such an encourager ! I`ll remember your vision as I shop for my first iPhone,Melanie.

    Reply
  • Toni Ruppert September 6, 2011, 9:44 am

    What a great post Melanie! I am totally biased. I’ve been a Mac user since 1996 when I purchased my first computer. My story is that I’m an artist and I thought it would help me become a better artist. My Mac has helped my stay sane and organized, thus helping me create. I’m with you on this one.

    Reply
    • Melanie Jongsma, Wordsmith September 6, 2011, 6:44 pm

      That’s interesting, Toni, that you juxtapose organization and creativity. I agree, they’re both important, and the Mac is good at both!

      Reply

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